Tuesday, December 23, 2025

Eau de Parfum Mist (1964)

In 1964, Elsa Schiaparelli’s Shocking was introduced in a new format: the Eau de Parfum Mist, a 3-ounce aerosol perfume. This innovative presentation used propellants to dispense a fine mist of fragrance, reflecting a mid-20th-century trend toward more convenient and modern methods of applying perfume. The aerosol allowed for a light, even distribution of scent, offering a different experience from traditional splash or dab bottles.

Collectors and vintage fragrance enthusiasts should note that aerosol bottles from this era are delicate. The plastic spray mechanisms inside these bottles often deteriorate with age, and the propellant can alter the scent over time. Additionally, the bottles are prone to leakage, particularly if shipped by air, making them fragile both as collectibles and functional items. Despite these challenges, the 1964 Eau de Parfum Mist represents a notable moment in Schiaparelli’s perfume history, combining her signature creativity with mid-century innovation in packaging and fragrance presentation.


Eau de Cologne - Torso Bottles (1938)

By 1938, Eau de Cologne versions of Schiaparelli perfumes, including her iconic Shocking, were introduced, expanding the accessibility of her fragrances beyond pure parfum. These cologne bottles were initially presented in a modified form of the dressmaker dummy torso bottle, echoing the sensual, sculptural design of the original pure parfum flacon but adapted as a splash bottle with a practical screwcap. This allowed users to apply the fragrance more freely and casually, reflecting the lighter, everyday nature of a cologne compared to the concentrated parfum.

The Stage, 1938:
"Schiaparelli is launching a Shocking cologne, in the dressmaker's- dummy bottle."

As the line evolved, later cologne bottles adopted simplified cylindrical shapes, departing from the more elaborate torso design. This shift not only streamlined production but also emphasized functionality while maintaining an elegant and modern aesthetic. The adaptation of the torso motif into a cologne format illustrates Schiaparelli’s skill in translating her couture-inspired creativity into practical, marketable products, allowing a broader audience to experience her fragrances while retaining the distinct identity of her brand.






Baccarat Cube Stopper Bottles (1938)

The Baccarat Cube Stopper Bottles were first introduced in 1938 and remained in use throughout the 1940s as a signature container for Elsa Schiaparelli’s perfumes. Originally created to hold the pure parfum, this clear glass design was employed not only for Shocking, her most famous fragrance, but also for other scents in her line, including So Sweet, Sleeping, Salut, Le Roy Soleil, and Zut. The sober, elegant design of these bottles is believed to have been influenced by World War II restrictions on imported materials, particularly glass from Czechoslovakia and Italy. During this period, neither perfumers nor consumers could afford the elaborate and ostentatious packaging that had characterized pre-war luxury perfumes, and the minimalist Baccarat bottle was a practical solution.

Manufactured domestically in France as Baccarat model #788, the bottle was made exclusively for Schiaparelli. Its design is tall, upright, and rectangular, with a striking faceted glass cube serving as the stopper. The smaller bottles featured a stopper with an attached dauber for precise application. Typically, the base of each bottle was molded with the inscriptions “Schiaparelli” and “French Bottle”, emphasizing both the brand and its French origin. The clean lines, geometric form, and understated elegance of the Baccarat Cube Stoppers made them a versatile and enduring element of Schiaparelli’s perfume legacy, combining functionality with a distinctive modernist aesthetic.








This bottle came in various sizes:
  • 1/4 oz stands 2.5" tall. (this stopper has an attached dauber)
  • 1/2 oz stands 3" tall.
  • 1 oz stands 3.5" tall.
  • 4 oz stands 3.75" tall.
These are the various measurements of the bottles I have found online.
  • 2 3/8" tall
  • 2 1/2" tall = 1/4 oz
  • 3" tall = 1/2 oz
  • 3 1/2" tall = 1 oz
  • 3 5/8" tall = 1 oz
  • 3 3/4" tall = 4 oz
  • 4 1/2" tall = 2 oz
  • 4 3/8" tall


The bottle was also used for the "Beau Geste" presentation which featured hands offering the flacon of perfume and faux flowers.. Its acetate cover was printed with a lace pattern.





Wednesday, June 5, 2013

Succes Fou (1952)

Succès Fou by Schiaparelli was introduced in 1952 for the American market. Its name is French: succès means “success,” while fou means “mad,” “wild,” or “crazy.” Together, Succès Fou translates most naturally as “a wild success,” though “smash hit” or “raving success” captures its spirited advertising sense. It is approximately “sueck-SEH foo.” The first word is slightly difficult for English speakers—the initial vowel is closer to the French sound in tu than to a broad English “oo”—but “sueck-SEH foo” is perfectly understandable.

It was an exceptionally apt name for Schiaparelli, whose entire identity had long rested on audacity, wit, and the pleasure of the unexpected. Rather than naming a fragrance after a flower, a romantic fantasy, or an abstract mood, Succès Fou sounds like an exuberant declaration: a woman does not merely hope to be noticed—she arrives as an event. The title suggests applause, glamour, social triumph, romance, a successful opening night, and the lively confidence of a woman whose entrance changes the atmosphere of a room. It has a lightly mischievous quality as well: success is not quiet or dutiful here, but deliciously excessive.

The imagery was closely aligned with this idea. The house commissioned Raymond Peynet, celebrated for his tender, whimsical images of lovers, to create the launch visuals in 1952. His illustrations incorporated Schiaparelli emblems including the ivy leaf, heart, Shocking pink, and the Vendôme Column—symbols that joined Parisian romance to the house’s distinctive fantasy. The perfume was even sold in a miniature flacon with a gold-metal leaf and a chain so it could be worn as a lapel pin: perfume, jewel, and conversation piece at once. A 1954 New Yorker notice charmingly described it as a “flowers-and-forest combination.”  




Its launch belongs to the early postwar 1950s, the prosperous, polished age often associated with the height of Christian Dior’s New Look. The nipped waist, rounded bust, full skirt, gloves, hats, pearls, and carefully composed daytime-to-evening wardrobe made femininity feel ceremonial again after wartime restraint. Dior’s 1947 New Look remained the dominant fashion influence until the middle of the decade.  In the United States, the period also brought a growing consumer culture, broader access to cosmetics and luxury goods, and a strong appetite for Parisian glamour. French perfume offered a compact, intimate way to possess some of that world.

For many women, therefore, a perfume called Succès Fou would have felt encouraging rather than boastful. It could suggest triumph in love, at a dinner party, in one’s career, or simply in the daily art of looking and feeling beautifully put together. Its tone is buoyant and self-assured, but not hard-edged: Peynet’s lovers, the heart imagery, and the leaf-shaped motif softened the boast into something romantic and charming. It promised the wearer not only success, but success touched by luck, excitement, and a little madness.

Interpreted through its scent, Succès Fou sounds like a woman moving from bright public sparkle into a more private, elegant depth. The sharp green citrus, galbanum, and aldehydes give the first impression of polish, animation, and fresh-cut greenery—almost the crisp, electric lift of a successful debut. Rose, carnation, and jasmine then lend the fragrance a lush, dressed-up floral character, while dry spices add warmth and a faintly exotic sophistication. Finally, the ivy-and-oakmoss chypre base brings the promise down from the ballroom into a shaded woodland: cool leaves, damp moss, soft woods, and an assured lingering elegance. It is “success” interpreted not as sweetness or innocence, but as poise, distinction, and lasting presence.

Olfactively, it was fashionable rather than radically unprecedented. Floral chypres with green, mossy bases were already established as a major postwar direction, especially following fragrances such as Carven’s Ma Griffe (1946) and Dior’s Miss Dior (1947); aldehydes had also become an established signifier of modern French refinement. Succès Fou followed these important currents, while its carnation, spice, galbanum, and forest-like chypre effect gave it a more verdant and warmly textured personality than a purely soapy floral aldehyde. Its true distinction lay in the complete Schiaparelli presentation: the boldly triumphant name, the romantic-surrealist imagery, and the jewel-like ivy-leaf bottle turned a very au courant 1950s perfume style into something unmistakably Schiaparelli.

 


Fragrance Composition:



So what does it smell like? Succes Fou is classified as a spicy, floral chypre fragrance for women. It begins with sharp, green citrus and galbanum top notes accented with sparkling aldehydes, followed by an opulent floral heart of rose, carnation and jasmine, sprinkled with exotic dry, spices bringing a touch of warmth, resting on a soft chypre base reminiscent of oakmoss covered woods found deep in a forest.    
  • Top notes: aldehydes, citrus, Calabrian bergamot, Portuguese sweet orange, Moroccan orange blossom, Persian galbanum, green notes, Algerian cassie, hydroxycitronellal, benzyl acetate, linalyl acetate, anisaldehyde, ivy accord
  • Middle notes: Provencal lavender, Egyptian jasmine, Grasse tuberose, Bulgarian rose, Reunion rose geranium, geraniol, French carnation, Szechuan cinnamon, Jamaican nutmeg, Russian coriander, Zanzibar clove, isoeugenol, Manila ylang ylang, Florentine orris, heliotropin
  • Base notes: Hungarian clary sage, Haitian vetiver, Virginian cedar, Mysore sandalwood, Yugoslavian oakmoss, Turkish tobacco, Brazilian rosewood, Singapore patchouli, amber, ambergris, Siam benzoin, Madagascar vanilla, vanillin, Maltese labdanum, Tonkin musk, musk xylene, Venezuelan tonka bean, coumarin, Abyssinian civet

Scent Profile:



Succes Fou opens with the lively flash of aldehydes—man-made materials that do not smell like a single flower, but create a radiant, champagne-like lift. They can suggest the cool fizz of citrus peel, waxed linen, cold air, or petals seen through a bright light. Here they sharpen the citrus: Calabrian bergamot contributes its particularly elegant, floral-bitter peel, gentler and more refined than ordinary lemon; Portuguese sweet orange brings a sunlit, juicy sweetness; and Moroccan orange blossom gives the impression of white petals warmed by the North African sun, honeyed, lightly indolic, and faintly green. The effect is not merely fruity. It is polished, sparkling, and expensive—like opening a jewel case in a garden.

Persian galbanum gives Succès Fou its arresting green character. Distilled from the resinous gum of a plant growing in the Iranian region, it has a remarkable odor: snapped stems, crushed leaves, bitter sap, pea vines, and cool wet earth. It is stern rather than pretty, and makes the flowers seem fresher, more alive, and less sugary. The listed “green notes” and ivy accord amplify this impression. Ivy has no meaningful perfume essential oil to extract, so its odor must be composed from natural and synthetic materials; it evokes dark glossy leaves, damp stone, and the faintly bitter smell of shaded vegetation. Algerian cassie adds a powdery yellow-flower warmth—like mimosa touched with leather, hay, and honey—so that the green opening already contains the first suggestion of the perfume’s plush floral heart.

Several aroma chemicals make this opening bloom more fully. Hydroxycitronellal, traditionally indispensable in floral perfumery, smells like a cool, dewy lily-of-the-valley fantasy: transparent, sweet, and fresh, rather than heavy. Benzyl acetate, found naturally in jasmine and orange blossom but also made synthetically for consistency, brings a juicy white-floral, pear-drop brightness. Linalyl acetate, naturally abundant in lavender and bergamot and also produced in the laboratory, supplies a soft, silvery, bergamot-lavender freshness. Anisaldehyde adds a delicate aniseed sweetness, recalling heliotrope, hawthorn, and sugared almonds. These materials do not replace nature; they give the natural oils radiance, diffusion, and a smooth continuity that flowers alone cannot always provide.

The heart opens like a lavish bouquet arranged in a Parisian salon. Provençal lavender is finer and more floral than the rougher, camphoraceous lavenders of some other origins; it smells blue, aromatic, and clean, binding the brisk opening to the flowers. Egyptian jasmine is deep, velvety, and animalic, with the breath of ripe white petals after dusk. Grasse tuberose, from the celebrated flower-growing district of southern France, adds a creamy, narcotic white-flower richness—green at the stem, buttery at the petal, and faintly camphoraceous in the air. Bulgarian rose contributes the cool, lemony, honeyed freshness of the famed Rose Valley damask rose, while rose geranium from Réunion brings a rosier-than-rose leafiness: minty, green, and lightly peppered. Geraniol, a molecule occurring naturally in rose and geranium but often supplied synthetically, intensifies their fresh petal effect and gives the rose accord a clear, buoyant bloom.

French carnation gives the composition its tailored, old-world elegance. Carnation is not simply floral; it smells of crimson petals, clove, pepper, and a faint cosmetic powder. Its natural oil is limited and difficult to obtain, so the carnation effect is traditionally built through an accord. Isoeugenol—present naturally in clove and capable of synthesis—provides much of its warm clove-flower character, joining Zanzibar clove’s dark, dry spice. Szechuan cinnamon offers a less sugary, more aromatic cinnamon nuance; Jamaican nutmeg smells warm, woody, and faintly nutty; and Russian coriander supplies a cool, crushed-seed brightness with a citrusy, almost peppery lift. Together, they make the floral heart feel dressed in velvet and spice rather than surrounded by confectionery.

Manila ylang-ylang gives a tropical, buttery-yellow floral glow, with banana-like creaminess, spice, and a faintly medicinal freshness. Florentine orris, traditionally associated with iris rhizomes cured and processed in Italy, contributes a beautiful rooty powderiness: cool earth, violet, pale wood, and the texture of face powder. Heliotropin, also called piperonal, is the essential synthetic heliotrope note. The heliotrope flower itself yields no practical perfumery essence, so this almondy, powdery, cherry-pit, vanilla-like material creates its imagined scent. It softens the spicy flowers, lending them a plush, cosmetic softness characteristic of classic French perfumery.

The base enters slowly, as though the bright garden has led into a shadowed wood. Hungarian clary sage smells herbal, tea-like, dry, and slightly tobacco-like, and gives the composition an aromatic lift even in its deepest stages. Haitian vetiver is especially prized for its clean yet complex rootiness: dry earth, grapefruit peel, smoke, and damp roots, usually more elegant and less aggressively smoky than some Java vetivers. Virginian cedar contributes dry pencil shavings, old cedar chests, and a clean, slightly leathery woodiness. Creamy Mysore sandalwood, historically esteemed for its exceptionally rich, milky, buttery, and softly spicy character, rounds these dry woods into something sensuous. Its traditional Indian source has long been scarce and protected, so a modern perfume would use tightly controlled material, sustainable alternatives, or reconstructed sandalwood molecules.

Yugoslavian oakmoss is the soul of the chypre accord: damp bark, old leather, forest floor, salt, and the velvety darkness of lichen after rain. Oakmoss is not moss at all but a lichen, traditionally extracted with solvent to obtain its extraordinarily tenacious, shadowy absolute. It gives the perfume the sensation of ivy-covered trees and a cool, moss-carpeted woodland. In a modern formula, heavily restricted natural oakmoss would need to be used in a low-atranol form and supported by substitutes; this is why vintage chypres often possess a depth difficult to reproduce today.  

Turkish tobacco adds the scent of cured leaf: warm hay, dried fruit, tea, leather, and a faint honeyed smoke. Singapore patchouli brings an earthy, camphoraceous, chocolate-dark depth, while Siam benzoin—historically prized from mainland Southeast Asia—melts into the woods with a vanillic, balsamic, almond-like resinous sweetness. Maltese labdanum gives an ambered leather effect, golden, resinous, salty, and sun-warmed, like warm skin and old church incense. The “amber” here is an accord rather than a single natural material: a perfumer’s blend of resins, woods, balsams, vanilla-like materials, and often modern amber molecules, creating the glowing, softly mineral warmth associated with classical oriental perfumery.

Brazilian rosewood would have added a sweet, rosy-linalool woodiness, somewhere between polished rosewood furniture, floral spice, and dry cedar. It is a historically important perfumery material, but true Brazilian rosewood (Dalbergia nigra) is now subject to the strictest CITES trade protection; contemporary perfumers must use substitutes or oils from legally permissible species. Madagascar vanilla brings dark, rum-like, balsamic pod richness, while vanillin—the principal sweet component of vanilla and today usually synthesized—makes that natural material more creamy, diffusive, and enduring. Venezuelan tonka bean supplies coumarin, a naturally occurring material with the scent of new-mown hay, almond, tobacco, vanilla, and sweet grass; synthetically produced coumarin can reinforce tonka’s haylike warmth without exhausting the natural material.

Finally, the animalic materials give Succès Fou its lingering sensuality. Natural ambergris, historically a rare material found after aging in the sea, has a soft, salty, mineral, skin-like warmth; today its effect is generally recreated with modern ambergris-style molecules rather than relying on the natural material. Tonkin musk, once obtained from musk deer, would have supplied a profound warm-skin, powdery, sensual note, but ethical and legal concerns mean it is not used in modern perfumery. Musk xylene, by contrast, is a synthetic nitro musk: sweet, powdery, clean, and persistent, with the smooth effect of warm skin and face powder. Abyssinian civet, traditionally a powerful animalic secretion, would have added an almost shocking trace of fur, warm skin, leather, and indolic floral richness; modern perfumery relies on synthetic civet materials instead. In minute quantity, these notes do not make the perfume smell “animal-like.” They make the rose, jasmine, tobacco, moss, and vanilla feel alive—warmed by skin, darkened by evening, and impossible to forget.


 





Bottles:



Leaf Bottles for Parfum:

For its parfum, Succès Fou was presented in one of Schiaparelli’s most imaginative bottles: a stylized leaf designed by Fernand Guérycolas and manufactured by Verreries Brosse. The flacon translated the fragrance’s green, wooded character into glass. Its body was formed from opaque white glass, then richly enameled in green and gold, so that it suggested an ivy leaf touched with sunlight or gilded veins. The base was molded “Schiaparelli France,” confirming its French manufacture. Its companion advertising, designed by the beloved illustrator Raymond Peynet, extended the same romantic world in imagery: love, fantasy, Parisian charm, and the leafy enchantment promised by the perfume’s name.

The leaf bottle was not merely decorative; it was also made in an atomizer version, allowing the wearer to mist herself with the parfum. Including its atomizer top, this example stands approximately 5¾ inches high. The idea of a sculptural bottle fitted with a practical spray reflected Schiaparelli’s ability to unite fantasy with modern convenience. It could sit on a dressing table as a small work of decorative art, yet its spray mechanism made the perfume easy to wear as part of a woman’s daily ritual.

Town & Country introduced the fragrance in 1953 as “Schiaparelli’s new romance perfume, Succès Fou,” priced at $23.50 per ounce. The phrase “romance perfume” perfectly suits the leaf design. Ivy traditionally symbolizes devotion and enduring attachment, while the combination of green enamel, gold ornament, and perfume turned the flacon into a romantic token—an object suggesting a secret garden, a Parisian love story, and a wildly successful affair of the heart.

The parfum leaf bottle was offered in four sizes, allowing Succès Fou to be purchased as either a modest luxury or a grand dressing-table statement. In 1953, the ¼-ounce bottle retailed for $5.00, while the ½-ounce size cost $12.50. The one-ounce bottle, the size noted in Town & Country, sold for $23.50, and the lavish two-ounce bottle retailed for $40.00. The range made it possible for a customer to enter the Schiaparelli world with a small leaf flacon, or to choose the larger, more extravagant presentation as an important gift or personal indulgence.

The leaf bottle came in four sizes:
  • 2 oz bottle originally retailed for $40.00 in 1953.
  • 1 oz bottle originally retailed for $23.50 in 1953.
  • 1/2 oz bottle originally retailed for $12.50 in 1953.
  • 1/4 oz bottle originally retailed for $5.00 in 1953.




A 1953 newspaper advertisement gave Succès Fou a distinctly romantic identity, calling it “the new love of Paris,” “destined for a romantic future,” and worthy to stand among “the great memory-making French perfumes.” The language is deliberately sentimental and enduring. This was not presented as a passing fashion or a light, disposable cologne, but as a perfume meant to become part of a woman’s personal history—the fragrance of a particular romance, a cherished gift, a city remembered, or an important moment in her life.

The advertisement explained that the fragrance’s character was inspired by the old French ivy proverb, “Je meurs où je m’attache,” literally, “I die where I attach myself.” The printed wording, “Je meure ou je m’attache,” appears to be a variation or typographical rendering; the familiar form uses où, meaning “where.” It refers to ivy, which clings tenaciously to the wall, tree, or support on which it grows, remaining attached there throughout its life. As a romantic symbol, it conveys constancy, devotion, fidelity, and a love so enduring that it cannot be easily loosened or forgotten.

This proverb explains the ivy-leaf bottle beautifully. The leaf was not simply an attractive green shape, but the visual expression of the perfume’s emotional theme. Its green enamel suggested living ivy, its gold details gave it the richness of a love token or jewel, and the bottle’s unusual sculptural form made it feel intimate and symbolic. The advertisement called it a “green ceramic” bottle, although it was actually white glass enameled in green and gold. The error is understandable: its opaque finish and glossy enamel gave it the appearance and weighty visual presence of glazed ceramic.

The scent description is equally faithful to this romantic idea. Jasmine and rose provide the soft, opulent language of flowers: jasmine brings a warm, velvety, almost nocturnal sensuality, while rose lends a feeling of tenderness, beauty, and traditional romance. Rare spices add a more intimate warmth—dry, glowing, and faintly mysterious—preventing the bouquet from becoming merely pretty. Precious woods give it permanence: they create the deep, lingering impression of old polished furniture, shaded groves, mossy bark, and warm skin. The resulting perfume seems to cling, like ivy itself, evolving from bright flowers into a close, woody, haunting presence.

By 1953, then, Succès Fou was being promoted not simply as a “mad success,” but as a fragrance of attachment. Its name still promised excitement and triumph, but the advertising revealed its deeper mood: a sentimental French perfume for a woman who wanted romance with roots—flowers for love, spices for passion, woods for memory, and ivy for the devotion that remains.






Scent Bottle Jabot Brooch:

Succès Fou was also offered in one of Schiaparelli’s most enchanting novelty presentations: a scent bottle designed as a jabot brooch. Reminiscent of Victorian sentimental jewelry and the little perfume holders once worn close to the body, it transformed fragrance into an ornament. The clear-glass flacon was decorated on its front with a large gilt-brass ivy leaf, its rich golden finish contrasting beautifully with the transparent bottle and its pale perfume. A gilded screw cap, crowned by a rhinestone, gave the miniature bottle the sparkle of costume jewelry.

The flacon was suspended from two delicate chains and attached to a brooch set with a smaller ivy leaf. This arrangement allowed it to be worn at the lapel or neckline, where the bottle moved slightly with the wearer and became both jewel and perfume accessory. The ivy motif was especially meaningful for Succès Fou. It echoed the perfume’s green, wooded character and the romantic French motto associated with the fragrance, Je meurs où je m’attache—“I die where I attach myself”—a declaration of fidelity and lasting attachment.

The New Yorker described this charming object in 1953: at Lord & Taylor, Succès Fou was sold in “a tiny flacon ornamented with a gold-metal leaf and suspended from a tiny chain, so that it can be worn as a lapel pin,” priced at $8.25. It was a wonderfully Schiaparelli idea: perfume was no longer confined to the dressing table, but became a surreal little object to wear, display, and admire. The jewelry presentation also made Succès Fou a particularly appealing gift—personal, romantic, and unmistakably French.

The brooch was presented in a heart-shaped box covered in green paper, with an interior lined in Schiaparelli’s famous Shocking-pink satin. The combination of green, gold, clear glass, and vivid pink was theatrical but carefully coordinated. Green referred to the ivy leaf and forest imagery of the fragrance, while the pink lining immediately identified the gift with the daring glamour of the Schiaparelli house.

A matching pair of gilt-brass “vinaigrette” ear clips was also produced. Although styled as earrings, they incorporated small perfume compartments and diffusers on their reverse sides. The term vinaigrette traditionally refers to a small personal scent container, once used to hold aromatic vinegar or perfume as a refreshment against unpleasant odors or faintness. In Schiaparelli’s hands, that historical idea became a whimsical mid-century jewel: scented earrings that united vintage inspiration with modern fashion novelty. Like the brooch, the ear clips were presented in a green heart-shaped box lined with Shocking-pink satin.

Both the jabot brooch and the vinaigrette earrings are now considered exceptionally rare, particularly when they survive with their original heart-shaped presentation boxes. Complete examples preserve the full Succès Fou experience—not simply the fragrance, but its romantic ivy symbolism, wearable-jewelry fantasy, and unmistakable Schiaparelli color theatre. Both pieces are illustrated in Secrets of Aromatic Jewelry by Annette Green and Linda Dyett, an important reference for collectors of perfume jewelry and scented personal ornaments.






Ivy Leaf Shaped Purse Bottles:
  

The smallest Succès Fou presentation was a charming ivy-leaf-shaped purse flacon, designed to carry approximately one dram, or ⅛ ounce, of parfum. Only 1½ inches high, the miniature bottle was made of clear glass and fitted with a brass screw cap, making it practical enough to slip into a handbag while still retaining the fragrance’s distinctive ivy symbolism. Examples appear with either a green paper leaf label or a more luxurious gold-foiled paper leaf label, each emphasizing the little bottle’s botanical shape. Though tiny, it was a complete expression of the Succès Fou theme: a portable token of green leaves, romance, and Parisian fantasy.



Other Bottles:

Alongside the elaborate ivy-leaf flacons, Succès Fou was also offered in Schiaparelli’s restrained cube-stoppered crystal bottle. Measuring approximately 3 inches high by 1½ inches wide, this tall, upright rectangular bottle was made of clear glass and closed with a sharply faceted glass cube stopper. Its base was typically molded “Schiaparelli” and “French Bottle.” The clean geometry of the design provided a deliberate contrast to the fantasy of the leaf bottle: sober, architectural, and elegant, allowing the color and clarity of the parfum itself to take center stage.


First introduced in 1938, this was one of Schiaparelli’s standard parfum bottles throughout the 1940s and into the postwar years. Produced in France exclusively for the house as Baccarat model no. 788, it was used for several Schiaparelli fragrances, including So Sweet, Sleeping, Shocking, Le Roy Soleil, Zut, and Succès Fou. The smallest sizes were fitted with a stopper carrying an attached dauber, allowing the wearer to apply the pure parfum precisely to pulse points. For Succès Fou, the bottle was housed in a Shocking-pink box decorated with a green ivy-leaf label, preserving the fragrance’s leafy romantic identity even in this more understated presentation.

Its long use during the 1940s may also reflect the practical realities of wartime luxury production. Before the war, Schiaparelli had drawn extensively upon artistic and specialty-glass sources, including makers in Czechoslovakia and Italy. During World War II, restrictions, shortages, and disrupted international trade made dependable French production essential. This elegant domestic bottle offered a practical, reliable format without sacrificing the house’s sense of refinement: its severe, faceted form still felt thoroughly modern and distinctly Parisian.

Two small flaconnettes de sac, or purse flasks, provided still more portable ways to carry Succès Fou. One was a clear-glass cylindrical bottle holding a quarter ounce of parfum, fitted with a gilded cap and sold in 1953 for $5.00. It was supplied with a tiny funnel, allowing the owner to decant parfum from a larger bottle—a thoughtful luxury detail that made the small flask reusable. The second was even more compact: a one-dram, or ⅛-ounce, purse bottle made of gilded metal. Priced at $3.00 in 1953, it was a discreet little personal accessory, designed to be carried in a handbag and used whenever the wearer wished to refresh the perfume’s flowers, spice, and woodland warmth.










In the autumn of 1954, Schiaparelli expanded Succès Fou with an Eau de Cologne Concentrée, a concentrated, double-strength cologne interpretation of the perfume. At 86 proof, it was a substantial alcohol-based fragrance rather than a light, fleeting splash. The format allowed the wearer to enjoy the green citrus, flowers, spices, and mossy woods of Succès Fou more generously over the body, while retaining enough concentration to give the scent an elegant, lasting presence.

The splash version was presented in a modified dressmaker-form bottle holding four ounces. Its shape recalled the fashionable couture associations of the Schiaparelli house, while a metallic-green screw cap tied it directly to the perfume’s ivy-leaf imagery. Retailing for $6.00 in 1954, it was a dressing-table bottle intended for liberal application after bathing or before dressing—a practical but still distinctly glamorous way to wear the fragrance.

A more modern two-ounce aerosol version was also available for $3.00. This easy-grip, leakproof bottle was fitted with a push-button spray and protected by a metallic-green cap. The aerosol presentation gave Succès Fou a distinctly mid-century character: efficient, portable, and designed to dispense a fine scented mist without the need for a traditional atomizer. It allowed the wearer to refresh herself easily at home, while traveling, or before an evening engagement.

Both Eau de Cologne Concentrée presentations were housed in Shocking-pink boxes with green ivy-leaf labels. The bold contrast between pink and green united the house’s famous signature color with the fragrance’s leafy, wooded theme, ensuring that even these more practical cologne formats remained unmistakably Schiaparelli.















Fate of the Fragrance:


.
Launched in 1952, Schiaparelli’s Succès Fou was introduced as a polished floral chypre whose identity could be summarized in three evocative words: “woods, spice and flowers.” Harper’s Bazaar captured this concise image in 1953, pairing the fragrance with its distinctive ivy-leaf bottle. The description was especially apt. Rather than promising a simple bouquet or a conventional sweet floral, Succès Fou suggested flowers arranged against a green, shadowy background—romantic blossoms warmed with spice and set among leaves, moss, and woods.

The perfume’s presentation was as important as its scent. Housed in an ivy-leaf-shaped flacon, it connected Schiaparelli’s love of fantasy and ornament with the fragrance’s forest-like character. Ivy carried suggestions of loyalty, lasting affection, old walls, secret gardens, and persistent life; it transformed the bottle into more than a container. It became a small talisman of romantic success. This imagery was echoed in the perfume itself, whose green, mossy chypre character made the leaf shape feel entirely appropriate.

In 1954, The New Yorker gave a wonderfully candid assessment: although Succès Fou would “never replace Schiaparelli’s great Shocking,” it was “a nice flowers-and-forest combination.” That comparison reveals the perfume’s position within the house. Shocking was Schiaparelli’s legendary, provocative signature; Succès Fou was gentler, greener, and more romantically composed. Its appeal lay not in the startling sensuality of Shocking, but in a refined contrast between opulent flowers and deep woodland notes. At $3.30 for a two-ounce spray cologne, it also offered customers an accessible way to enjoy the Schiaparelli name.

The fragrance was promoted in several formats and at several price levels. Woman’s Home Companion in 1954 advertised Succès Fou Cologne in a newly concentrated mist-spray aerosol atomizer for $3.45, reflecting the growing mid-century enthusiasm for easy, elegant spray application. At the more luxurious end, Graphis listed the French-made and French-packaged perfume in 1954 at $12.50, $23.50, and $40.00—prices that positioned it as a serious prestige fragrance and a desirable gift. The emphasis on its French manufacture would have reinforced the allure of Place Vendôme glamour for American consumers.

The name itself was clearly used as part of the perfume’s charm. In the Women’s Guide to Europe of 1954, Schiaparelli’s Place Vendôme boutique was presented through a miniature fragrance wardrobe: Succès Fou, “indeed a mad success”; Salut, for young girls; Snuff, tweedy and masculine; and Sleeping, wistful. This brief description reveals how effectively the house gave each perfume a personality. Succès Fou represented the triumphant, socially glamorous woman—the one who wanted flowers, sparkle, mystery, and the self-assurance implied by its exuberant name.

By 1956, Succès Fou had become one of the scents included in Schiaparelli’s festive “party snapper” trio. Each novelty package contained a dram of Shocking, Sleeping, and Succès Fou Eau de Parfum for $4.50. It was a clever way to present three different facets of the Schiaparelli woman: the daring sensuality of Shocking, the dreamy softness of Sleeping, and the verdant floral elegance of Succès Fou. Its inclusion confirms that it remained a valued part of the perfume line during the middle of the decade.

A 1956 newspaper advertisement reporting the discontinuation of the Succès Fou “Gift-Gala” packaging, with remaining stock reduced by half, may mark the end of the original ivy-leaf presentation. It is reasonable to regard this as a probable turning point for the leaf bottle, although the advertisement appears to confirm the discontinuation of that special packaging rather than necessarily the immediate end of the fragrance itself. 



The perfume continued to appear in newspaper advertising as late as 1969, suggesting that it remained available—perhaps in revised packaging or more limited distribution—for well over a decade after its launch. With no later advertisements presently known, Succès Fou was likely discontinued around the end of the 1960s.




Tuesday, June 4, 2013

Shocking Radiance (1943)

Introduced in 1943, Shocking Radiance was an unusually imaginative Schiaparelli beauty treatment collection: a group of four special oils, each lightly scented with the house’s celebrated Shocking perfume. Conceived as both skincare and fragrance, the range was presented as a restorative ritual for skin affected by dryness, sun, makeup, or fatigue. Its advertising promised to cleanse, lubricate, perfume, and soften the complexion, while helping to diminish the appearance of lines around the mouth and eyes—very much in keeping with the period’s language of preserving “youthful freshness.”

The four oils were tailored to different parts of the beauty routine. A generous eight-ounce bottle contained body oil, while smaller bottles were intended for the face, the delicate eyelid and eye area, and the lips; the latter was a tiny half-ounce size. Made on a lanolin base, they were described as forming a protective, lubricating veil over the skin. They could be applied before sun exposure as a protective film, then used afterward to restore suppleness, leaving the face soft and smooth for the application of makeup.

Like so much of Schiaparelli’s world, Shocking Radiance was elevated beyond an ordinary cosmetic line by its surrealist presentation. Salvador Dalí designed every bottle label and box, giving the collection a visual identity as memorable as its perfumed contents. The labels transformed practical beauty oils into little objets d’art, perfectly aligned with Schiaparelli’s knack for making even a dressing-table necessity feel theatrical, witty, and distinctly modern.

Dalí also created its promotional imagery: a fantastical Venus rising from her shell, attended by four sprite-like figures. One pours a libation over her body, while another raises the mirror of her self-regard. The image cleverly turns the four oils into mythological attendants in a modern beauty ceremony, with Venus representing radiant femininity, sensuality, and self-adornment. The collection appears to have been discontinued around 1949 or 1950, making surviving boxed examples particularly evocative relics of Schiaparelli and Dalí’s remarkable wartime-era collaboration.

 


Shocking Body Radiance:


Shocking Body Radiance was the largest and most practical of the Shocking Radiance oils: an alcohol-free perfumed body oil intended to leave the skin with a soft, lustrous sheen. Lightly fragranced with Shocking, it was promoted as a soothing emollient for dry, roughened skin and as a cleanser and conditioner for skin made tired or “thirsty” by bathing, weather, and outdoor exposure. Schiaparelli recommended applying it generously after a bath, blotting away the excess with a tissue, and leaving the remaining veil of oil on overnight.

It was also marketed for use before sunbathing at the beach. Period advertising claimed that the oil could help guard the skin against sunburn and counteract the drying effects of sand and salty air. Such claims reflect 1940s beauty advertising rather than modern sun-care knowledge: an oil might soften the skin and reduce moisture loss, but it should not be considered a substitute for modern broad-spectrum sunscreen.



Shocking Eyelid Radiance:


Shocking Eyelid Radiance was a delicate oil meant to lend the lids a moist, luminous finish—“for sparkling young gleam.” Its effect anticipated the glossy eyelid fashions that would periodically return in later decades, adding a polished, light-catching look around the eyes rather than a conventional powdered cosmetic finish.






Shocking Lip Radiance:


Shocking Lip Radiance performed much like an early lip gloss. Applied over lipstick, it gave the mouth a brilliant, dewy, flower-petal effect and was advertised as adding “a brilliant satin finish for lipstick makeup.” It would have been especially striking over the collection’s own red-rose Shocking Radiance Lipstick, which was described as a pure red rose without noticeably blue or yellow undertones.




Shocking Skin Radiance:


Shocking Skin Radiance was the facial member of the oil series: a fragrant oil that “cleanses, lubricates—perfumes.” It was intended to smooth and condition the face after bathing and before retiring, when oil treatments were widely regarded as an ideal means of restoring a dry, tired complexion. It could also be used over makeup to refresh the surface and impart a satiny finish, making it both a nighttime treatment and a cosmetic finishing aid.




 

 







Shocking Radiance Face Powder:


The success of Dalí’s packaging for the oils led to additional Shocking Radiance cosmetics. The Radiance Face Powder was housed in a dramatic purple, heart-shaped box lined in lacquer red. Inside, the powder drum rested in a pale-blue rayon satin drawstring bag, a clever detail meant to keep the fine perfumed powder from drifting across the dressing table. The powder was offered in a single shade, promoted as a universally flattering tone that could bring out a natural glow regardless of the wearer’s complexion; advertisements also emphasized its misty texture and lasting, softly scented finish.





Shocking Radiance Lipstick:


The Shocking Radiance Lipstick carried the surrealist theme still further. Its tube was wrapped in a Dalí-designed label depicting playful cherubs upon the famous Mae West Lips Sofa, itself an iconic Dalí image. Paired with the red-rose lipstick, the face powder, and the glowing oils, the collection made the ordinary acts of cleansing and applying makeup feel like part of Schiaparelli’s theatrical, dreamlike world.






Shocking (1936)

Shocking by Schiaparelli was introduced in France in 1936 and in the United States in 1937. It was created by Jean Carles, one of the great French perfumers of the twentieth century, and was presented as a highly personal expression of Elsa Schiaparelli herself. A 1938 advertisement claimed that it had first been developed for her own use—an ideal bit of mythology for a designer whose public identity was inseparable from daring, originality, and theatrical self-invention.

The name came from Schiaparelli’s celebrated hot pink, often used by her mentor, Paul Poiret, Shocking Pink: an intense, almost electric magenta-pink that became a visual signature of her house. In Shocking Life, Elsa described it as a color that seemed to flash before her eyes—bright, impossible, imprudent, and life-giving. To her, it suggested the brilliance of exotic birds, fish, Chinese lacquer, and Peruvian color: pure, undiluted, and startlingly unlike the restrained shades then associated with conventional good taste.

“Shocking” was therefore not meant simply to imply scandal. It was a declaration of exuberance and independence. The word promised a perfume for a woman who enjoyed being noticed and who treated fashion as an imaginative, almost surrealist form of self-expression. Schiaparelli’s account also records that some associates objected to the color using a racist slur; that language is part of the period’s ugly social record, but it underscores how deliberately she challenged the narrow conventions of respectable Western fashion.

In ordinary usage, shocking means startling, startlingly unconventional, or capable of provoking surprise. In Schiaparelli’s world, however, it became glamorous rather than merely offensive. It evoked a flash of vivid pink satin, scarlet lips, a surrealist jewel, a dramatic entrance, or a woman whose presence changes the atmosphere of a room. The emotional effect is one of confidence, mischief, sensuality, and controlled audacity. Shocking suggests a woman who is not apologizing for her beauty or intelligence. It is provocative, but polished; extravagant, but never careless. Like the designer’s clothes, the perfume made daringness feel sophisticated.



The Late 1930s: Fashion and Cultural Setting


Shocking appeared in the late interwar period, often called the late Art Deco era. Europe and America were still living with the effects of the Great Depression, while political instability and the approach of another world war gave the decade an undercurrent of uncertainty. Fashion responded partly with escapism: women embraced cinema glamour, dramatic evening clothes, luxurious fabrics, elaborate accessories, and an increasingly polished, feminine silhouette.

Schiaparelli stood at the fashionable edge of this world. Her work drew upon Surrealism, collaborating with artists such as Salvador Dalí and translating wit, fantasy, and visual surprise into dress. Her designs featured unexpected details—shoe-shaped hats, lobster prints, bold zippers, trompe-l’oeil embroidery, vivid color, and sculptural accessories. In this setting, a perfume called Shocking was perfectly aligned with her fashion philosophy: it was meant to be experienced as an event.

Perfumery, too, had become more adventurous. Aldehydic florals had transformed modern perfumery after Chanel No. 5; lush orientals such as Guerlain’s Shalimar had made amber, vanilla, balsams, and animalic notes fashionable; and warm tobacco-leather effects had already proved their allure in fragrances such as Caron’s Tabac Blond. Shocking entered a market receptive to rich, expressive compositions, yet gave those prevailing ideas an unmistakably Schiaparelli-like intensity.

For a fashionable woman of the later 1930s, Shocking could have represented permission to be vivid. It was not a retiring, fresh floral intended merely to suggest cleanliness or sweetness. Its name and presentation invited the wearer to be seen as cosmopolitan, modern, and perhaps a little dangerous—someone at home in Paris, at a cocktail party, in a theater box, or stepping from an evening car in a dramatic gown. It also offered fantasy during an uneasy era. Even for women who could not wear Schiaparelli couture, perfume was an accessible form of luxury: a small but potent means of entering the designer’s world. To wear Shocking was to borrow some of Elsa’s nerve, glamour, and unconventionality.


Shocking Interpreted as a Scent


As a woody floral oriental, Shocking translates its name into scent through contrast. Its opening was aldehydic and floral, giving an immediate impression of brightness and lift—almost like the first visual impact of Shocking Pink. This was followed by a more voluptuous heart of rose and jasmine, softened and deepened by a honeyed sweetness. Carnation contributed a peppery floral spice, preventing the bouquet from becoming merely pretty or polite. The base was where the fragrance became truly “shocking”: warm woods, patchouli, incense, cedar, tobacco, and animalic materials gave it a sensual, smoky, lived-in depth. Rather than smelling sugary, sharp, or overwhelmingly heavy, it aimed for a poised tension between floral femininity and dark allure. The reported tobacco-centered structure would have lent a warm, slightly dry, smoky richness—an effect that made the perfume feel adult, intimate, and faintly forbidden.

Shocking followed important 1930s trends rather than appearing in complete isolation. Aldehydic florals, floral orientals, animalic bases, and tobacco-leather nuances were all familiar components of serious French perfumery by 1936. Yet its particular combination of a radiant floral opening, honeyed rose-and-jasmine heart, tobacco-like warmth, and emphatically sensual base made it distinctive. Its real originality lay in the total effect. Schiaparelli gave the perfume a name, color, attitude, and identity so forceful that it became more than a fragrance: it became an extension of her fashion house. Vogue’s 1936 description—“Like a drum roll it expands. Insinuating, warm, bold, persevering”—beautifully captures that effect. Shocking was not intended to whisper; it announced itself gradually but unmistakably.

A 1945 description in La Femme Chic associated Shocking with Paris itself: jasmine-based, fresh yet heady, recalling an evening in the Champs-Élysées or tea at the Ritz. This is an especially revealing image, because it presents the fragrance not as vulgar provocation but as cultivated Parisian glamour—refined, worldly, and quietly intoxicating.

By 1950, L’Amour de l’art could say that Shocking did not truly shock at all, but “captivates.” That shift shows how quickly the perfume’s audacity became classic elegance. Its crystal mannequin bottle and its rich floral-oriental composition made it feel like “a dress of perfumes”: an invisible garment that could clothe a woman in Schiaparelli’s distinctive, dramatic style.






 



Fragrance Composition:



So what does it smell like? The vintage version of Shocking is classified as a woody floral oriental fragrance for women. It starts off with an aldehydic, lightly green flowery top, followed by a sweet, honey accented floral heart of rose and jasmine, layered over a sensual powdery, warm, woodsy animalic base. Dry and smoldering, it was reportedly built around the provocative aroma of tobacco. Very heavy wood odor with a rose note. High doses of civet are deliberately incorporated into Shocking to create its sweet, animalic, and erogenous quality.
  • Top notes: aldehydes, Calabrian bergamot, French tarragon, raspberry, gardenia, syringa, hyacinth
  • Middle notes: magnolia, Grasse rose, Provencal honey, oriental rose accord, Egyptian jasmine, carnation, Manila ylang ylang, Algerian narcissus
  • Base notes: Omani frankincense, Atlas cedar, Singapore patchouli, Java vetiver, Yugoslavia oakmoss, amber, Mysore sandalwood, Madagascar vanilla, quinoline, Tonkin musk, ambergris, Zanzibar cloves, Abyssinian civet, Canadian castoreum

Scent Profile:


Vintage Shocking is a deliberately provocative woody floral oriental: a rose perfume made immense, dry, and smoldering by woods, animal notes, and a tobacco-like accord. It begins in a flash of aldehydes—those cool, waxy, champagne-bright aroma chemicals that give flowers an unreal, polished radiance. Calabrian bergamot adds its distinguished bitter-green citrus peel, softer and more floral than ordinary lemon, while French tarragon brings a sweet aniseed herbiness. 

Raspberry, usually a constructed accord since the fruit yields no useful perfumery essence, lends tart red juice and makes the rose seem darker and riper. Gardenia, syringa, and hyacinth are also largely composed accords: gardenia becomes creamy white petals; syringa gives a fresh mock-orange bloom; and hyacinth supplies the dewy green smell of flower stems and damp spring earth. Their synthetic elements heighten the fleeting, elusive qualities of the living flowers and keep the opening airy rather than dense.

The heart blooms into a lavish, honeyed floral mass. Grasse rose is prized for its rich, petal-soft scent—at once fresh, rosy, faintly lemony, and delicately spicy—and here it is made deeper by an “oriental rose” accord: darker, velvetier, and touched with amber, spice, and honey. Provençal honey suggests warm wax, pollen, dried hay, and golden sweetness rather than dessert; it begins to create the fragrance’s suggestion of cured tobacco. 

Egyptian jasmine contributes a sun-warmed, indolic sensuality, its creamy floral sweetness carrying a subtle hint of skin and ripe fruit. Magnolia adds lemony, waxy petals; carnation brings the dry clove-like spice of crushed pink flowers; and Manila ylang-ylang gives a lush tropical creaminess, with banana, jasmine, and soft balsamic facets. Algerian narcissus is the shadow in the bouquet—green, haylike, leathery, and faintly animalic—turning the flowers from innocent blossoms into something more intimate and strange.

The base is where Shocking earns its reputation. Omani frankincense has a particularly fine, pale resinous character: lemony and silvery at first, then peppery, woody, and softly smoky. Atlas cedar, from the mountains of Morocco and Algeria, is warmer and more ambery than the pencil-shaving dryness of American cedar. Singapore patchouli—historically a trade designation for a refined Southeast Asian material—brings dark earth, damp leaves, camphor, leather, and bitter chocolate. Java vetiver is especially smoky, rooty, and earthy, giving the perfume its dry, almost burnt-leaf quality. Yugoslavian oakmoss deepens this effect with the scent of wet bark, forest floor, leather, and old green velvet.

Mysore sandalwood provides the famous creamy, milky, softly spicy woodiness for which Indian sandalwood was once incomparable; it is smoother, richer, and more enduring than many later substitutes. Madagascar vanilla adds dark pod-like sweetness, balsam, and a faint rumlike warmth. Amber is not one material but a constructed golden accord of resins, balsams, vanilla-like notes, and warm synthetics; it gives Shocking its glowing, powdery warmth and binds the flowers to the woods. Zanzibar clove supplies a dry, hot eugenol spice that echoes the carnation and helps create the impression of tobacco cured with honey and aromatic leaves.

Its animalic materials are intentionally lavish. Quinoline is a synthetic aroma chemical with a dry, bitter, smoky leather smell—sometimes reminiscent of old gloves, saddle leather, or ink—and it gives the base its severe, almost masculine tobacco-leather edge. Tonkin musk originally referred to natural musk deer material, treasured for its warm, sweet, skinlike depth; modern perfumery uses synthetic musks to create this effect humanely. 

Ambergris brings a salty, mineral, tobacco-like warmth and a remarkable ability to make the whole perfume seem to glow from within; today its effect is often reinforced with ambergris-style aroma chemicals. Canadian castoreum contributes a warm leathery, smoky, slightly sweet animal nuance, while Abyssinian civet—used in a notably high dose in vintage Shocking—supplies its famous erotic undertow. In dilution, civet is not simply dirty; it makes rose, jasmine, honey, and musk feel warmer, sweeter, and startlingly alive.

The result is a rose fragrance with an enormous woody shadow: brilliant aldehydes and green flowers at first, then honeyed rose and jasmine, finally a dry, smoky mélange of tobacco-like leaves, sandalwood, leather, moss, civet, and incense. It smells less like a polite floral bouquet than crimson roses arranged in a cedar-lined room where frankincense burns and a box of spiced tobacco has just been opened.
 
 .

Bottles:



Shocking appeared in several bottle designs over the years, and these variations can offer helpful clues to a bottle’s approximate age. In this article, I will cover as many known examples as possible—from the earliest presentation bottles to later forms, label changes, stoppers, and packaging—so that collectors can compare their own bottle’s shape, glass, decoration, and markings with the different periods of production.

The Galveston Daily News, 1947:
"Schiaparelli's famous scent . ....Shocking. Schiaparelli's Dusting Powder 3.75, Schiaparelli's Shocking Cologne 5.00, Schiaparelli's Shocking Sachets 3.50."




The Dressmaker Dummy Bottle:


While working for Elsa Schiaparelli Leonor Fini designed the flacon for the parfum, "Shocking," which was based on Mae West's dressmaker dummy. 

The entrancing surrealist container: Dressmaker's form under a Gay-90's crystal dome, hand-etched with Schiaparelli's signature. A spray of bright flowers typify the lovely escaping scent. Seamstress tape certifies high fashion origin. Boxed in the famous Shocking-pink satin.

The whole presentation is made up of 20 separate parts, made in three different countries, and it took thirty ladies to assemble it.

  1. The tiny colored glass flowers represent anemones, morning glories and poppies. The fragile flowers were blown in Murano, Italy. The colors are baby blue, pink, red, yellow and sometimes dark blue with contrasting stamens.
  2. Two fragile green glass leaves, also blown in Murano, Italy.
  3. Wires attached behind the pierced flowers and pierced leaves
  4. Wires wrapped with green florist's tape.
  5. Wires gathered like a nosegay, twisted into a point and held in place with a measuring tape. 
  6. Frosted glass stopper 
  7. Gilding on frosted glass dauber
  8. Gilt baudruchage cord wrapped around neck of bottle
  9. Onionskin membrane seal
  10. Bottle Made in France
  11. Silk-Screened cotton tape measure
  12. Gold "navel" label
  13. "S" logo for Schiaparelli embossed on "navel" label to be placed over tape measure
  14. Clear, fragile blown glass dome imported from Czechoslovakia
  15. White lace pattern silk-screened on glass dome
  16. Pink velvet cushion for bottle
  17. Gold platform for pink cushion
  18. Pink velvet base for gold platform
  19. Perfume
  20. Closeup of glass morning glory with contrasting glass pistil


The dressmaker bottle came in four sizes, from 4 3/4" tall down to a 1 3/4" miniature size. The 1/3 oz bottle that came in a leather travel pouch dates to after 1948.



Originally the bottles were made in Czechoslovakia and some newspaper ads at the time indeed mentioned that the glass was "Bohemian". While other sources claim the bottles were French. The bottles were then fitted with tiny Czechoslovakian (other sources say Murano blown glass) molded colored glass flowers which were wrapped around the neck of the bottle in a bouquet. A faux tape measure with the words "Shocking" and "Schiaparelli" glued over top the bust served as the perfume's label.

The resulting bottle was housed in an elegant glass domed case with printed white lace accents. Domed glass "bell jar" cases for perfume were also used for other perfume companies,, most notably,  "Yesteryear" by Bab's Creations (1939) and "It's You" by Elizabeth Arden (1938). The fragile glass domes recalled romantic notions from the Victorian era,  a style that enjoyed a revival during the late 1930s and early 1940s. The ensemble was then packaged in a shocking pink presentation box lined in Shocking pink satin. Various editions of the box were launched over the years as the styles changed.

One presentation was made to resemble a bound book, it's green velvet spine is stamped in gold with the name of the perfume and Schiaparelli. This is known as the "Book of Hearts" presentation, it held the cube stoppered bottle in a half ounce size.

Shocking's torso flacon was first only introduced in one size (1 3/4 oz) and retailed at $27.50, but in 1938 it was introduced in a smaller size (approximately 7/8 oz, about 3/4 oz) and retailed at $12. The smallest size was the adorable miniature and held just one dram (1/8 oz), it has a tiny brass screw cap and can often be found in various charming novelty presentations.

The bottles ranged in sizes (all sizes listed below are bottles only, not including domes):
  • 1 3/4 oz (sometimes rounded up to 2" in old ads) bottle stands
  • about 3/4 oz (sometimes rounded up to 1" in old ads) bottle stands 4" tall. This size was introduced in 1938.
  • 1/2 oz bottle stands 2 7/8" tall.
  • 1/3 oz bottle stands 3.14" tall (this is the 1979 10ml version)
  • Dram bottle stands 2" tall.







The little dressmaker dummy bottle could also be found in a leather pouch for travel. The bottle holds 1/3 oz of parfum. Leather travel case dates this to after 1948. The bottle stands 2.75" tall.

  



Baccarat Cube Stopper Bottles:


First presented in 1938 and used throughout the 1940s, this clear glass bottle was created to hold the pure parfum, and was not only used for Shocking, but served as a standard bottle for several other Schiaparelli perfumes such as So Sweet, Sleeping, Salut, Le Roy Soleil, Zut, etc. I believe that this sober bottle style was used in response to World War II restrictions on importations, especially glass bottles and supplies from Czechoslovakia and Italy. At that time, no one, not even the perfume companies could not afford to be ostentatious as before.

This bottle is a domestic French product, Baccarat model #788, manufactured for Schiaparelli only. It is a tall, upright rectangular shape and features a faceted glass cube as the stopper. The smallest size features a stopper that has an attached dauber. The base of the bottle is usually molded with "Schiaparelli" and "French Bottle". 







This bottle came in various sizes:
  • 1/4 oz stands 2.5" tall. (this stopper has an attached dauber)
  • 1/2 oz stands 3" tall.
  • 1 oz stands 3.5" tall.
  • 4 oz stands 3.75" tall.

These are the various measurements of the bottles I have found online.
  • 2 3/8" tall
  • 2 1/2" tall = 1/4 oz
  • 3" tall = 1/2 oz
  • 3 1/2" tall = 1 oz
  • 3 5/8" tall = 1 oz
  • 3 3/4" tall = 4 oz
  • 4 1/2" tall = 2 oz
  • 4 3/8" tall

The bottle was also used for the "Beau Geste" presentation which featured hands offering the flacon of perfume and faux flowers.. Its acetate cover was printed with a lace pattern.







Eau de Colognes:

Shocking was also available in cologne concentration by 1938, originally presented in a modified form of the dressmaker dummy bottle, but later cologne bottles were more simplified cylindrical shapes.



The Stage, 1938:
"Schiaparelli is launching a Shocking cologne, in the dressmaker's- dummy bottle."



Eau de Parfum:


In 1964. Shocking was presented in Eau de Parfum Mist, a 3 oz aerosol perfume. Please be aware that if you purchase the aerosol bottles in either the Eau de Parfum or Cologne Concentrée, the plastic spray mechanism inside the bottle deteriorates with age and the propellant inside can change the scent of the fragrance over the years. The bottle can also leak during transit especially if going via air.




Solid Perfume:


Adorable heart shaped lockets containing solid perfume were decorated with lattice studded with hot pink rhinestones, these lockets were attached to key chains and necklaces.



Ancillary Products:


Shocking spawned many matching products from soaps, dusting powders, talc, lotion, rouge, lipstick.

The Bath Essence was introduced in 1939. "Only ten drops and the entire bath will be perfumed."

The Shocking Talcum was launched in 1941, it was highly scented and left a "clinging", non-streaky texture that was perfect for the warmer months.





All items were packaged in the familiar shocking pink cartonnage, sometimes trimmed with printed lace for a totally romantic feel. The happy intermingling of red, gold and white attracts the eye of the roving shopper to Schiaparelli's Shocking scented lipstick, rough- and face-powder containers. The 1950s "So Sweet" makeup line was scented with Shocking. Vivacious' lipstick from the Shocking perfume line.







Introduced in 1939, the scented bath sponges were small, fluffy round pads when dry in the package but when they come in contact with the bathwater, they blossom into big, soft washcloths scented with Shocking.



Who could resist the adorable heart shaped or the dressmaker dummy shaped bath soaps? These are harder to find today, so buy them if they are a good price!

From 1948:
"A dual gift of Valentine significance is Schiaparelli's "Two Shocking" a heart-shaped cake of soap plus a small bottle of Shocking perfume. This fragrant pair is ribbon-trimmed and attractively packed in a gift box at $5 at Saks Fifth Avenue."








List of Special Presentations:



In the 1930s and 1940s, competition between perfume companies was extremely fierce, coupled with the ending of the great Depression and the second World War, money was tight for customers, so the perfume companies had to devise new ways to entice customers to part with their money. One way to catch the customer's eye was to package the perfume in colorful and imaginative packaging.

Elsa Schiaparelli was the queen of perfume presentation. Her ingenuity spawned curious and unique presentations that would have delighted any woman. By using mixed material such as glass, fabric, plaster, metal and early plastics such as acetate, she was able to get around the wartime restrictions that were placed on supplies that were usually reserved for perfume packaging.

Here are some of her fabulous presentations:

In 1938 the "Shock-in-a-Box" jack in the box presentation. When the lid is opened, up jump four purse size flacons of Shocking perfume crowned with flowers and a golden tinkle bell.



Also in 1938, "Beau Geste",  takes the form of a white surrealist plaster hand cushioned luxuriously in a Shocking pink satin and holds a bottle of Shocking perfume (in the bottle with the cube stopper), all encased in crystal.



For Valentine's Day of 1939, a cute little heart shaped acetate box held a fragrant sachet and two miniature dram size dressmaker dummy bottles of Shocking perfume. The little bottles were the perfect size to carry in your handbag, while the sachet could be tucked inside your lingerie drawer.





In 1939, a 1/4 oz bottle of parfum was housed inside of a box that simulated a book covered in the signature pink Schiaparelli hearts. Called the "Shocking French Novel" as well as the "Book of Hearts", this presentation was reused for several years into the 1950s.

Town & Country, 1950:
"Schiaparelli's Shocking Book of Hearts is a satin - striped volume of sentiment with sophistication."









For 1939, "Set to Music": Straight from France comes this Alpine chalet with four dram-size, dressmaker model-shaped bottles of Schiaparelli's Shocking perfume peeping from its double doors. Touch a spring at the back and the chalet becomes a music box playing "Amaryllis."


The New Yorker, 1939:
"Schiaparelli : Shocking, its bottle shaped like a dress form, tricked out with flowers, and sheltered by a glass bell, is still the ideal of glamour girls ... Set to Music consists of four bottles which revolve slowly through the doors of a little house while a music box plays; $10."

Get lucky in 1939 with the Spin and Win! The "Spin & Win" presentation consists of a mock roulette wheel holding four mini dram size perfume bottles. A spring mechanism allows the wheel to revolve when pressed. The box is covered in shocking pink paper adorned with numbers in white. The inside of the lid is covered in shiny gold foil paper.

The New Yorker, 1939:
"Spin and Win, four little bottles of Shocking, whirl around like a roulette wheel when you open the box; $5."

The Winnipeg Tribune, 1939:
"Spin and Win" Schiaparelli's joyous "spin and win" roulette wheel setting holds four "baby" dressmaker dummies, each filled with a half - dram of "Shocking"$5."

Easter 1939 gave us a rayon satin covered "Easter Egg"with a print designed by Vertes containing a bottle of Shocking perfume.




The Shocking Scamp was a limited edition for Christmas of 1940. Designed by Fulco de Verdura, it is a little figural fencer brooch to be worn on a lady's lapel, it was also called the "vest bottle" in a 1949 newspaper ad. Made of enameled metal, the cage would hold a dram sized bottle of Shocking perfume. To use to the perfume, you just remove the head which served as the stopper. The perfumed brooch stands 5 1/2" tall. This little cutie was discontinued by 1949 and is very hard to find today.



The New Yorker, 1940:
"Schiaparelli's Scamp lapel pin, a gaga little figure flailing its flexible arms about, contains a dram of Shocking perfume and comes with two bottles of the stuff for refilling ($7.50)"

Fashions of the Hour, 1940:
"Wonderful Schiaparelli fantasy, a perfume boutonniere she can pin on her lapel. This stalwart gilded fencer holds a 1-dram bottle of Shocking perfume and in the box are two extra drams.  $7.50."







1940 Schiaparelli's Shocking Love Birds perched in a gilded cage with tiny flowers strewn about. The two bottles hold 1 dram each of intriguing Shocking perfume. 



c1947 A pink heart decorated box lined with tufted satin, holds 3 miniature bottles of such well known perfume favorites as "Shocking", "Sleeping", and "Salut".


For Christmas 1951 and 1952, Shocking could be purchased in a gold color metal filigree flacon studded with simulated rubies. It came in a protective case of blue calfskin leather. Screw Top, 2 1/2" tall.





Shocking For the Boudoir:

Other items were for the boudoir, a shocking pink satin and black lace panty shaped pouch for nylons, another pretty item is a pink and white lace printed satin lingerie case. Cute scented sachets to be tucked inside your dresser drawers or to be hung inside your closets would freshen up your clothing. More whimsical items like a pink and black lace printed box contained four decks of cards.





In 1969/1970, Shocking was available in the following formats:
  • Parfum Presentation: In a luxury bottle (bust design) (three sizes); In a rhodoid bust bottle; In an "Edition" bottle; In a "container" bottle (Nos. 2, 3, 4, 5, 6, 7, 9); In a "Shocking-S" gift set (of 2, 4, 6) (Selection); Purse spray.
  • Related products: Eau de Toilette spray; Eau de Cologne (six sizes)
  • Ancillary Products: Lotion; Soap; Bath oil; Liquid brilliantine; Talc; Extra-fine powder; Lipstick.



Fate of the Fragrance:



Shocking was reformulated by perfumer Martin Gras,and repackaged in 1979 by Schiaparelli-Pikenz. Up until then, the torso parfum bottles displayed the crisscrossed dressmaker tapes with a round golden seal with a S. On the 1979 onward bottles, shocking pink velvet replaced the dressmaker's tape measures and were covered by a small pink heart with a stylized S in the center.











Fate of the Fragrance:




In 1984/1985, Shocking was available in:
  • Parfum Presentations: Jewel box bottle (10ml, 25ml, 44ml); Travel spray in a gift box (9ml)
  • Related Products: Eau de Toilette splash bottles (100ml, 200ml); Luxury Eau de Toilette Spray (100ml); Refillable Luxury Eau de Toilette Atomizer (90ml); Luxury EDT Atomizer Refill (90ml); High Concentration Eau de Toilette Atomizer (30ml, 90ml)
  • Ancillary products: Soaps in a gift box, heart-shaped soap (4 x 50g); Soap on a cord (200g)

The original Shocking fragrance was discontinued. Discontinued, date unknown. Still being sold in 1991.



In 1990/1991, Shocking was available in:
  • Parfum presentations: Splash (10ml, 25ml, 44ml); Purse spray (9ml)
  • Related products: Eau de Toilette splash bottle (100ml, 200ml); EDT Deluxe Spray (100ml); EDT Deluxe refillable spray (90ml); EDT Refill (90ml); EDT Haute Concentration Spray (30ml, 90ml)
  • Ancillary products: Soaps (box of 4 heart shaped soaps, 4 x 50g); Soap on a rope (200g)


1997 Reformulation & Relaunch:


In 1997, it was reformulated by Martin Gras of Dragoco and relaunched again in new packaging (shown below) by Schiaparelli-Pikenz. As you can see, these are spray bottles of eau de parfum. Notice the heart shape logo is angled higher on one side.



To advertise the newly relaunched perfume, a large dummy bottle (called a factice) was produced in 1998. The Shocking torso bottle stood 15" tall  and is made up of heavy glass bottle and is fitted with a ball shaped solid frosted glass stopper. The measuring tape is actually frosted into the glass. This bottle was for the "new" Schiaparelli Company in 1998. The company has since gone out of business. It is filled with colored water and not perfume. You can see the differences in the original 1936 factice bottle and the 1998 version. The original 1936 version stands 15.25" tall and is molded with "Japan" on the base. It has a gilded glass stopper and paper measuring tape.







Compare the original torso bottles used for the parfum to the 1979 and 1997 versions below. The 1979 and 1997 version have velvet ribbons standing in for the paper measuring tapes. The 1979 and 1997 versions have a flower bouquet which can be removed from bottle and worn as a brooch. The glass flowers are different colors and shapes, also these versions have little gold leaves instead of the tiny green glass leaves found on the original 1936 version.








Zut was also reformulated and relaunched in 1997 as you can see from this advertisement.





In 2008, Shocking was relaunched in its original formulation by the Roja Dove Haute Parfumerie at Urban Retreat at Harrods, London. Notice the bottle design looks like the original 1936 version.

"Composed of over 500 ingredients, the original floral has been re-launched in a limited edition Baccarat numbered crystal bottle, the shape of which is based on the curvaceous torso of Mae West."