Tuesday, December 23, 2025
Eau de Parfum Mist (1964)
Eau de Cologne - Torso Bottles (1938)
"Schiaparelli is launching a Shocking cologne, in the dressmaker's- dummy bottle."
Baccarat Cube Stopper Bottles (1938)
The Baccarat Cube Stopper Bottles were first introduced in 1938 and remained in use throughout the 1940s as a signature container for Elsa Schiaparelli’s perfumes. Originally created to hold the pure parfum, this clear glass design was employed not only for Shocking, her most famous fragrance, but also for other scents in her line, including So Sweet, Sleeping, Salut, Le Roy Soleil, and Zut. The sober, elegant design of these bottles is believed to have been influenced by World War II restrictions on imported materials, particularly glass from Czechoslovakia and Italy. During this period, neither perfumers nor consumers could afford the elaborate and ostentatious packaging that had characterized pre-war luxury perfumes, and the minimalist Baccarat bottle was a practical solution.
Manufactured domestically in France as Baccarat model #788, the bottle was made exclusively for Schiaparelli. Its design is tall, upright, and rectangular, with a striking faceted glass cube serving as the stopper. The smaller bottles featured a stopper with an attached dauber for precise application. Typically, the base of each bottle was molded with the inscriptions “Schiaparelli” and “French Bottle”, emphasizing both the brand and its French origin. The clean lines, geometric form, and understated elegance of the Baccarat Cube Stoppers made them a versatile and enduring element of Schiaparelli’s perfume legacy, combining functionality with a distinctive modernist aesthetic.
This bottle came in various sizes:
- 1/4 oz stands 2.5" tall. (this stopper has an attached dauber)
- 1/2 oz stands 3" tall.
- 1 oz stands 3.5" tall.
- 4 oz stands 3.75" tall.
- 2 3/8" tall
- 2 1/2" tall = 1/4 oz
- 3" tall = 1/2 oz
- 3 1/2" tall = 1 oz
- 3 5/8" tall = 1 oz
- 3 3/4" tall = 4 oz
- 4 1/2" tall = 2 oz
- 4 3/8" tall
The bottle was also used for the "Beau Geste" presentation which featured hands offering the flacon of perfume and faux flowers.. Its acetate cover was printed with a lace pattern.
Wednesday, June 5, 2013
Succes Fou (1952)

Fragrance Composition:
- Top notes: aldehydes, citrus, Calabrian bergamot, Portuguese sweet orange, Moroccan orange blossom, Persian galbanum, green notes, Algerian cassie, hydroxycitronellal, benzyl acetate, linalyl acetate, anisaldehyde, ivy accord
- Middle notes: Provencal lavender, Egyptian jasmine, Grasse tuberose, Bulgarian rose, Reunion rose geranium, geraniol, French carnation, Szechuan cinnamon, Jamaican nutmeg, Russian coriander, Zanzibar clove, isoeugenol, Manila ylang ylang, Florentine orris, heliotropin
- Base notes: Hungarian clary sage, Haitian vetiver, Virginian cedar, Mysore sandalwood, Yugoslavian oakmoss, Turkish tobacco, Brazilian rosewood, Singapore patchouli, amber, ambergris, Siam benzoin, Madagascar vanilla, vanillin, Maltese labdanum, Tonkin musk, musk xylene, Venezuelan tonka bean, coumarin, Abyssinian civet
Scent Profile:
The leaf bottle came in four sizes:
- 2 oz bottle originally retailed for $40.00 in 1953.
- 1 oz bottle originally retailed for $23.50 in 1953.
- 1/2 oz bottle originally retailed for $12.50 in 1953.
- 1/4 oz bottle originally retailed for $5.00 in 1953.
Fate of the Fragrance:
Tuesday, June 4, 2013
Shocking Radiance (1943)
Shocking Body Radiance:
Shocking Eyelid Radiance:
Shocking Lip Radiance:
Shocking Skin Radiance:
Shocking Radiance Face Powder:
Shocking Radiance Lipstick:
Shocking (1936)
The Late 1930s: Fashion and Cultural Setting
Shocking Interpreted as a Scent
Fragrance Composition:
So what does it smell like? The vintage version of Shocking is classified as a woody floral oriental fragrance for women. It starts off with an aldehydic, lightly green flowery top, followed by a sweet, honey accented floral heart of rose and jasmine, layered over a sensual powdery, warm, woodsy animalic base. Dry and smoldering, it was reportedly built around the provocative aroma of tobacco. Very heavy wood odor with a rose note. High doses of civet are deliberately incorporated into Shocking to create its sweet, animalic, and erogenous quality.
- Top notes: aldehydes, Calabrian bergamot, French tarragon, raspberry, gardenia, syringa, hyacinth
- Middle notes: magnolia, Grasse rose, Provencal honey, oriental rose accord, Egyptian jasmine, carnation, Manila ylang ylang, Algerian narcissus
- Base notes: Omani frankincense, Atlas cedar, Singapore patchouli, Java vetiver, Yugoslavia oakmoss, amber, Mysore sandalwood, Madagascar vanilla, quinoline, Tonkin musk, ambergris, Zanzibar cloves, Abyssinian civet, Canadian castoreum
Scent Profile:
Bottles:
The Galveston Daily News, 1947:
"Schiaparelli's famous scent . ....Shocking. Schiaparelli's Dusting Powder 3.75, Schiaparelli's Shocking Cologne 5.00, Schiaparelli's Shocking Sachets 3.50."

The Dressmaker Dummy Bottle:
While working for Elsa Schiaparelli Leonor Fini designed the flacon for the parfum, "Shocking," which was based on Mae West's dressmaker dummy.
- The tiny colored glass flowers represent anemones, morning glories and poppies. The fragile flowers were blown in Murano, Italy. The colors are baby blue, pink, red, yellow and sometimes dark blue with contrasting stamens.
- Two fragile green glass leaves, also blown in Murano, Italy.
- Wires attached behind the pierced flowers and pierced leaves
- Wires wrapped with green florist's tape.
- Wires gathered like a nosegay, twisted into a point and held in place with a measuring tape.
- Frosted glass stopper
- Gilding on frosted glass dauber
- Gilt baudruchage cord wrapped around neck of bottle
- Onionskin membrane seal
- Bottle Made in France
- Silk-Screened cotton tape measure
- Gold "navel" label
- "S" logo for Schiaparelli embossed on "navel" label to be placed over tape measure
- Clear, fragile blown glass dome imported from Czechoslovakia
- White lace pattern silk-screened on glass dome
- Pink velvet cushion for bottle
- Gold platform for pink cushion
- Pink velvet base for gold platform
- Perfume
- Closeup of glass morning glory with contrasting glass pistil
The dressmaker bottle came in four sizes, from 4 3/4" tall down to a 1 3/4" miniature size. The 1/3 oz bottle that came in a leather travel pouch dates to after 1948.
Originally the bottles were made in Czechoslovakia and some newspaper ads at the time indeed mentioned that the glass was "Bohemian". While other sources claim the bottles were French. The bottles were then fitted with tiny Czechoslovakian (other sources say Murano blown glass) molded colored glass flowers which were wrapped around the neck of the bottle in a bouquet. A faux tape measure with the words "Shocking" and "Schiaparelli" glued over top the bust served as the perfume's label.
The resulting bottle was housed in an elegant glass domed case with printed white lace accents. Domed glass "bell jar" cases for perfume were also used for other perfume companies,, most notably, "Yesteryear" by Bab's Creations (1939) and "It's You" by Elizabeth Arden (1938). The fragile glass domes recalled romantic notions from the Victorian era, a style that enjoyed a revival during the late 1930s and early 1940s. The ensemble was then packaged in a shocking pink presentation box lined in Shocking pink satin. Various editions of the box were launched over the years as the styles changed.
One presentation was made to resemble a bound book, it's green velvet spine is stamped in gold with the name of the perfume and Schiaparelli. This is known as the "Book of Hearts" presentation, it held the cube stoppered bottle in a half ounce size.
Shocking's torso flacon was first only introduced in one size (1 3/4 oz) and retailed at $27.50, but in 1938 it was introduced in a smaller size (approximately 7/8 oz, about 3/4 oz) and retailed at $12. The smallest size was the adorable miniature and held just one dram (1/8 oz), it has a tiny brass screw cap and can often be found in various charming novelty presentations.
The bottles ranged in sizes (all sizes listed below are bottles only, not including domes):
- 1 3/4 oz (sometimes rounded up to 2" in old ads) bottle stands
- about 3/4 oz (sometimes rounded up to 1" in old ads) bottle stands 4" tall. This size was introduced in 1938.
- 1/2 oz bottle stands 2 7/8" tall.
- 1/3 oz bottle stands 3.14" tall (this is the 1979 10ml version)
- Dram bottle stands 2" tall.
Baccarat Cube Stopper Bottles:
This bottle came in various sizes:
- 1/4 oz stands 2.5" tall. (this stopper has an attached dauber)
- 1/2 oz stands 3" tall.
- 1 oz stands 3.5" tall.
- 4 oz stands 3.75" tall.
These are the various measurements of the bottles I have found online.
- 2 3/8" tall
- 2 1/2" tall = 1/4 oz
- 3" tall = 1/2 oz
- 3 1/2" tall = 1 oz
- 3 5/8" tall = 1 oz
- 3 3/4" tall = 4 oz
- 4 1/2" tall = 2 oz
- 4 3/8" tall
Eau de Colognes:
Shocking was also available in cologne concentration by 1938, originally presented in a modified form of the dressmaker dummy bottle, but later cologne bottles were more simplified cylindrical shapes."Schiaparelli is launching a Shocking cologne, in the dressmaker's- dummy bottle."
Eau de Parfum:
In 1964. Shocking was presented in Eau de Parfum Mist, a 3 oz aerosol perfume. Please be aware that if you purchase the aerosol bottles in either the Eau de Parfum or Cologne Concentrée, the plastic spray mechanism inside the bottle deteriorates with age and the propellant inside can change the scent of the fragrance over the years. The bottle can also leak during transit especially if going via air.
Solid Perfume:
Adorable heart shaped lockets containing solid perfume were decorated with lattice studded with hot pink rhinestones, these lockets were attached to key chains and necklaces.
Ancillary Products:
The Bath Essence was introduced in 1939. "Only ten drops and the entire bath will be perfumed."
The Shocking Talcum was launched in 1941, it was highly scented and left a "clinging", non-streaky texture that was perfect for the warmer months.
All items were packaged in the familiar shocking pink cartonnage, sometimes trimmed with printed lace for a totally romantic feel. The happy intermingling of red, gold and white attracts the eye of the roving shopper to Schiaparelli's Shocking scented lipstick, rough- and face-powder containers. The 1950s "So Sweet" makeup line was scented with Shocking. Vivacious' lipstick from the Shocking perfume line.
"A dual gift of Valentine significance is Schiaparelli's "Two Shocking" a heart-shaped cake of soap plus a small bottle of Shocking perfume. This fragrant pair is ribbon-trimmed and attractively packed in a gift box at $5 at Saks Fifth Avenue."
List of Special Presentations:
Elsa Schiaparelli was the queen of perfume presentation. Her ingenuity spawned curious and unique presentations that would have delighted any woman. By using mixed material such as glass, fabric, plaster, metal and early plastics such as acetate, she was able to get around the wartime restrictions that were placed on supplies that were usually reserved for perfume packaging.
Here are some of her fabulous presentations:
Also in 1938, "Beau Geste", takes the form of a white surrealist plaster hand cushioned luxuriously in a Shocking pink satin and holds a bottle of Shocking perfume (in the bottle with the cube stopper), all encased in crystal.
The New Yorker, 1939:
"Schiaparelli : Shocking, its bottle shaped like a dress form, tricked out with flowers, and sheltered by a glass bell, is still the ideal of glamour girls ... Set to Music consists of four bottles which revolve slowly through the doors of a little house while a music box plays; $10."
Get lucky in 1939 with the Spin and Win! The "Spin & Win" presentation consists of a mock roulette wheel holding four mini dram size perfume bottles. A spring mechanism allows the wheel to revolve when pressed. The box is covered in shocking pink paper adorned with numbers in white. The inside of the lid is covered in shiny gold foil paper.
The New Yorker, 1939:
"Spin and Win, four little bottles of Shocking, whirl around like a roulette wheel when you open the box; $5."
The Winnipeg Tribune, 1939:
"Spin and Win" Schiaparelli's joyous "spin and win" roulette wheel setting holds four "baby" dressmaker dummies, each filled with a half - dram of "Shocking"$5."
Easter 1939 gave us a rayon satin covered "Easter Egg"with a print designed by Vertes containing a bottle of Shocking perfume.
The Shocking Scamp was a limited edition for Christmas of 1940. Designed by Fulco de Verdura, it is a little figural fencer brooch to be worn on a lady's lapel, it was also called the "vest bottle" in a 1949 newspaper ad. Made of enameled metal, the cage would hold a dram sized bottle of Shocking perfume. To use to the perfume, you just remove the head which served as the stopper. The perfumed brooch stands 5 1/2" tall. This little cutie was discontinued by 1949 and is very hard to find today.
The New Yorker, 1940:
"Schiaparelli's Scamp lapel pin, a gaga little figure flailing its flexible arms about, contains a dram of Shocking perfume and comes with two bottles of the stuff for refilling ($7.50)"
Fashions of the Hour, 1940:
"Wonderful Schiaparelli fantasy, a perfume boutonniere she can pin on her lapel. This stalwart gilded fencer holds a 1-dram bottle of Shocking perfume and in the box are two extra drams. $7.50."
1940 Schiaparelli's Shocking Love Birds perched in a gilded cage with tiny flowers strewn about. The two bottles hold 1 dram each of intriguing Shocking perfume.
Shocking For the Boudoir:

- Parfum Presentation: In a luxury bottle (bust design) (three sizes); In a rhodoid bust bottle; In an "Edition" bottle; In a "container" bottle (Nos. 2, 3, 4, 5, 6, 7, 9); In a "Shocking-S" gift set (of 2, 4, 6) (Selection); Purse spray.
- Related products: Eau de Toilette spray; Eau de Cologne (six sizes)
- Ancillary Products: Lotion; Soap; Bath oil; Liquid brilliantine; Talc; Extra-fine powder; Lipstick.
Fate of the Fragrance:
Fate of the Fragrance:
- Parfum Presentations: Jewel box bottle (10ml, 25ml, 44ml); Travel spray in a gift box (9ml)
- Related Products: Eau de Toilette splash bottles (100ml, 200ml); Luxury Eau de Toilette Spray (100ml); Refillable Luxury Eau de Toilette Atomizer (90ml); Luxury EDT Atomizer Refill (90ml); High Concentration Eau de Toilette Atomizer (30ml, 90ml)
- Ancillary products: Soaps in a gift box, heart-shaped soap (4 x 50g); Soap on a cord (200g)
- Parfum presentations: Splash (10ml, 25ml, 44ml); Purse spray (9ml)
- Related products: Eau de Toilette splash bottle (100ml, 200ml); EDT Deluxe Spray (100ml); EDT Deluxe refillable spray (90ml); EDT Refill (90ml); EDT Haute Concentration Spray (30ml, 90ml)
- Ancillary products: Soaps (box of 4 heart shaped soaps, 4 x 50g); Soap on a rope (200g)
1997 Reformulation & Relaunch:
In 2008, Shocking was relaunched in its original formulation by the Roja Dove Haute Parfumerie at Urban Retreat at Harrods, London. Notice the bottle design looks like the original 1936 version.
"Composed of over 500 ingredients, the original floral has been re-launched in a limited edition Baccarat numbered crystal bottle, the shape of which is based on the curvaceous torso of Mae West."












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