Eau de Parfum Mist (1964)

In 1964, Elsa Schiaparelli’s Shocking was introduced in a new format: the Eau de Parfum Mist, a 3-ounce aerosol perfume. This innovative presentation used propellants to dispense a fine mist of fragrance, reflecting a mid-20th-century trend toward more convenient and modern methods of applying perfume. The aerosol allowed for a light, even distribution of scent, offering a different experience from traditional splash or dab bottles.

Collectors and vintage fragrance enthusiasts should note that aerosol bottles from this era are delicate. The plastic spray mechanisms inside these bottles often deteriorate with age, and the propellant can alter the scent over time. Additionally, the bottles are prone to leakage, particularly if shipped by air, making them fragile both as collectibles and functional items. Despite these challenges, the 1964 Eau de Parfum Mist represents a notable moment in Schiaparelli’s perfume history, combining her signature creativity with mid-century innovation in packaging and fragrance presentation.