By 1938, Eau de Cologne versions of Schiaparelli perfumes, including her iconic Shocking, were introduced, expanding the accessibility of her fragrances beyond pure parfum. These cologne bottles were initially presented in a modified form of the dressmaker dummy torso bottle, echoing the sensual, sculptural design of the original pure parfum flacon but adapted as a splash bottle with a practical screwcap. This allowed users to apply the fragrance more freely and casually, reflecting the lighter, everyday nature of a cologne compared to the concentrated parfum.
The Stage, 1938:
"Schiaparelli is launching a Shocking cologne, in the dressmaker's- dummy bottle."
As the line evolved, later cologne bottles adopted simplified cylindrical shapes, departing from the more elaborate torso design. This shift not only streamlined production but also emphasized functionality while maintaining an elegant and modern aesthetic. The adaptation of the torso motif into a cologne format illustrates Schiaparelli’s skill in translating her couture-inspired creativity into practical, marketable products, allowing a broader audience to experience her fragrances while retaining the distinct identity of her brand.
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